Louis Vuitton traded armor for air.
Louvre flying car for the cameras; Ghesquière’s SS27 Ergonomie is body-first, featherweight cloth.
The spectacle was sci-fi; the clothes were engineered to disappear on the body.
- SS27 Ergonomie — function-led, not couture armor
- Double/triple georgette; scarf-weight cashmere coats
- Regeneration 2030: 83% set rental, 95% reuse/recycle
Nicolas Ghesquière closed Paris Fashion Week in the Louvre’s Cour Carrée with a hovering Damier concept car—and then did the opposite of his signature “wearable architecture.” Ergonomie meant dresses, cardigans, and naval coats rebuilt in gauze, paper-light layers, and scarf-weight cashmere so most outerwear weighed less than a T-shirt.
Vogue and WWD agreed: the Jetsons set was bait; the story was ergonomics and climate-readable lightness. LVMH’s release stressed composite georgette and internal structure removed from tailoring. Asian coverage added Regeneration 2030 numbers—83% of set materials rented, 95% headed for reuse or recycling.
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