Heat lexicon · Japan
Tokyo street, domestic retail pulse, and Japan-angled trade coverage.
5 terms
APAC ex-Japan
Often a soft-landing zone for China + regional travel retail nuance.
Queue / scarcity
Demand theater: waiting as brand proof.
Wholesale vs retail
Channel split: wholesale can move before consumer sell-out is visible.
Local currency / FX
Growth stated in local money vs group reporting currency.
Casting heat
Face and agency chatter as a proxy for cool—not revenue.