Heat lexicon · Southeast Asia

SEA travel retail, tropical climate dressing, and regional heat.

3 terms

• China · Japan · Korea · Southeast Asia · Global

  APAC ex-Japan

  Often a soft-landing zone for China + regional travel retail nuance.

• China · Southeast Asia · Global

  Hainan / travel retail

  Duty-free and travel channels often move differently from street boutiques.

• China · India · Middle East · Southeast Asia · Global

  Gifting season

  Calendar heat around festivals—CNY, Diwali, Eid, year-end.

Heat lexicon