Heat lexicon · France
Paris Fashion Week, couture calendar, and French maison / image culture.
12 terms
Organic growth
Sales change at constant exchange rates / comparable perimeter.
Comps / like-for-like
Same-store or comparable network performance.
Held up / relative strength
Outperformed a weak category—even if absolute growth is soft.
Queue / scarcity
Demand theater: waiting as brand proof.
Sell-through
How fast inventory converts—wholesale or retail depending on context.
Narrative / story
The editable thesis media repeats (era, muse, city, conflict).
Guidance / outlook
Forward comment from management—often more market-moving than the quarter itself.
Wholesale vs retail
Channel split: wholesale can move before consumer sell-out is visible.
Local currency / FX
Growth stated in local money vs group reporting currency.
Casting heat
Face and agency chatter as a proxy for cool—not revenue.
Couture calendar heat
Attention timed to Paris haute couture week—image density, not wholesale comps.
Paris appointment / maison beat
Creative-director news treated as a market event around the French maisons.