Heat lexicon · China
Mainland heat, Hainan / travel retail nuance, and Chinese-language consumer framing.
11 terms
Heat / viral
Attention density: search, social, show coverage, celebrity proximity.
APAC ex-Japan
Often a soft-landing zone for China + regional travel retail nuance.
Must-have / it-bag
Editorial urgency language; signals desire narrative.
Held up / relative strength
Outperformed a weak category—even if absolute growth is soft.
Queue / scarcity
Demand theater: waiting as brand proof.
Sell-through
How fast inventory converts—wholesale or retail depending on context.
Hainan / travel retail
Duty-free and travel channels often move differently from street boutiques.
Xiaohongshu heat
China social discovery density—notes, search, and KOL adjacency.
Gifting season
Calendar heat around festivals—CNY, Diwali, Eid, year-end.
Italian leather narrative
Craft, district, and “made in Italy” language used to explain bag / shoe heat.
Paris appointment / maison beat
Creative-director news treated as a market event around the French maisons.