Heat lexicon · United States
US wire speed, wholesale/retail beats, and American edition taste.
12 terms
Heat / viral
Attention density: search, social, show coverage, celebrity proximity.
Organic growth
Sales change at constant exchange rates / comparable perimeter.
Comps / like-for-like
Same-store or comparable network performance.
Must-have / it-bag
Editorial urgency language; signals desire narrative.
Sell-through
How fast inventory converts—wholesale or retail depending on context.
Narrative / story
The editable thesis media repeats (era, muse, city, conflict).
Guidance / outlook
Forward comment from management—often more market-moving than the quarter itself.
Wholesale vs retail
Channel split: wholesale can move before consumer sell-out is visible.
Local currency / FX
Growth stated in local money vs group reporting currency.
Casting heat
Face and agency chatter as a proxy for cool—not revenue.
Italian leather narrative
Craft, district, and “made in Italy” language used to explain bag / shoe heat.
Paris appointment / maison beat
Creative-director news treated as a market event around the French maisons.