Heat lexicon · Europe
Broader continental EU retail and multi-city trade—use France / Italy for Paris–Milan specifics.
12 terms
Organic growth
Sales change at constant exchange rates / comparable perimeter.
Comps / like-for-like
Same-store or comparable network performance.
Held up / relative strength
Outperformed a weak category—even if absolute growth is soft.
Queue / scarcity
Demand theater: waiting as brand proof.
Sell-through
How fast inventory converts—wholesale or retail depending on context.
Narrative / story
The editable thesis media repeats (era, muse, city, conflict).
Guidance / outlook
Forward comment from management—often more market-moving than the quarter itself.
Wholesale vs retail
Channel split: wholesale can move before consumer sell-out is visible.
Local currency / FX
Growth stated in local money vs group reporting currency.
Couture calendar heat
Attention timed to Paris haute couture week—image density, not wholesale comps.
Italian leather narrative
Craft, district, and “made in Italy” language used to explain bag / shoe heat.
Paris appointment / maison beat
Creative-director news treated as a market event around the French maisons.