Bridge phrases · Global · China · France · Italy · EuropeHeld up / relative strengthMeansOutperformed a weak category—even if absolute growth is soft.TrapRelative strength can still be a down quarter.Ask nextRelative to what—group, category, or last year?Browse by marketAllGlobalChinaJapanKoreaUnited StatesFranceItalyEuropeUnited KingdomIndiaMiddle EastSoutheast AsiaHeat lexicon